I thought that as my brand idea in called short temper it would be a good idea to make the cloths based around aggression associated objects like axes and swords. But I also thought that it would be a good idea include designs that are based around how I over come my short temper when I am angry.
So this is what I came up with:
This is the logo
I put short temper in Japanese in the corner of the axes as i thought it looked call and that axes are associated with Vikings and Japanese is samurai so the contrast is quite aggressive but i thought it worked.
Then this is the design to go on the back of the hoodie
I came up with the idea of the punch bag as when i am angry i take my anger out on my punch bag and it really helps so i thought it represented the idea quite well.
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